search our online business ethics library submit

Guest Article

Just Add Water

by Alan I. Friedman

Alan I. Friedman

I’m in the supermarket, and a package of minestrone soup mix on the shelf catches my attention. The attractive serving suggestion makes my mouth water, and I imagine the aroma of the soup wafting across the aisle. “Just add water,” the front of the package proclaims in big, bold letters. What could be easier? I’m sold! Not until I get home, however, do I discover that the cooking instructions on the back of the package (in a much smaller font) call for tomato sauce in addition to water. Bummer!An isolated example? Hardly. How about:The package for a famous-brand instant pudding and pie filling that brags, “a good source of calcium.” Turn the box over to discover that the product becomes a g click here to continue

News and Events

  • donate banner
  • JE banner
  • GIN banner
  • library banner